Email marketing, the online counterpart of direct mail marketing, can be a highly personalized, very targeted means of communication. With its very low cost and wide reach, you feel that email marketing must play a major role in Caffè Gustoso's online advertising campaign.

The owners want to send as many emails as possible to potential customers. However before you send out the first email, you have to choose an email permission strategy.

Select an option from the choices below:

a. Opt-in: Request the consumer's permission before sending any Caffé Gustoso email correspondence.

b. Unsolicited: Send unsolicited Caffe Gustoso email to a large number of potential customer.

c. Opt-out: Allow consumers to quest to be removed from have been contacted