One diagonal of a rhombus is decreasing at a rate of 777 centimeters per minute and the other diagonal of the rhombus is increasing at a rate of 101010 centimeters per minute. At a certain instant, the decreasing diagonal is 444 centimeters and the increasing diagonal is 666 centimeters. What is the rate of change of the area of the rhombus at that instant (in square centimeters per minute)