The owner of a food store conducted a study to investigate whether displaying organic fruit at the front of the store rather than at the back of the store will increase sales of the fruit. at the beginning of each week, the organic fruit display was randomly assigned to either the front or the back of the store, and sales for the week were recorded. at the end of 12 months, the owner determined that
the average weekly sales of organic fruit displayed at the front of the store were greater than the average weekly sales of organic fruit displayed at the back of the store. the difference was statistically significant. what can be concluded from the study?
a. sales of organic fruit generally increased over the 12-month period.
b. shoppers will buy more organic fruit each day if they see it when they first enter the store.
c. placing the display at the front instead of the back of the store causes an increase, on average, of
weekly sales of the organic fruit
d. any conclusion is problematic because the different types of fruit were not taken into account as
part of the study.
e. weekly sales of organic fruit will always be greater when the fruit is displayed at the front of the
store rather than the back of the store.