“come to ‘cars are us’! we reduced this year’s models up to 50%! it’s time to make room for next year’s new cars! hurry on down so you don’t miss out! ”–radio advertisement the main goal of this business’s advertisement is to challenge the other car sales businesses to increase discounts on their vehicles for sale encourage people to consider purchasing one of the brand-new models that will be arriving soon motivate people to purchase a car by making them think it is the best deal they can get all year avoid government and bank rules for minimum prices that they can offer for new vehicles