How Political Campaigns Work Question 7 Read the passage.
What strategy would an advertising consultant likely recommend to Johnson?
Aina Johnson is a liberal candidate running for a statewide ofice. Her advertising strategy has been directed by a
consultant. One week ahead of the election, poling indicates that she is ahead other conservative opponent
Select one:
0
Run fewer ads and increase public appearances
Run negative ads to generate fear among voters.
O
Run more ads focused on issues impacting children.
o
Run positive ads to generate continued enthusiasm