Vmatch the propaganda styles.

1. projecting an image of being one of the common people

card-stacking

2. using well-known personalities in the hopes of identifying with some of their glamour

bandwagon

3. giving the impression that everyone is involved, if you're not, you're missing out

name calling

4. the candidate recalls all the good things done, omitting facts that would justify his defeat

plain folks

5. using wide-spread universal terms that do not deal with the specific issues at hand

testimonials

6. using broad accusations and negative attacks in order to bring down the reputation of an opponent

glittering generalities