( NOT A QUESTION I JUST NEED TO READ IT SO I CAN WRITE IT DOWN) After performing market research to predict what games might be profitable, they will then finance the development of a game, run advertising campaigns, and can even distribute games themselves! With all their money backing a project, publishers often have a strong influence over game development. However, with the prevalence of the online gaming community, independent designers can also develop their games without a publisher. This means developers can take the game development process (and finances) into their own hands, from start to finish.