The price of securities in the Primary
Market is determined by

What someone else is willing to pay for it.  

There's an argument that it doesn't even matter if that someone else is able to pay for it; knowledge of a competing bid influences security price because it provides a simple point from which to determine not-enough or too-much.

the answer is the letter b governor of new mexico territory

a phrase from a poem by ralph waldo emerson about the battle of lexington and concord. emerson's words read, “here once the embattled farmers stood / and fired the shot heard round the world.”