The cold war ended with the collapse of the soviet union, and western companies and financiers began to invest heavily in what were once called the warsaw pact countries. big multinational companies and their advertising agencies went on a binge, buying other big companies and adding a new term for this process to the financial lexicon. this term was

The correct answer is Mega Merger

The merger of giant companies allowed them to exercise global economic control. Mega merger appear as an excellent alternative for companies to strengthen themselves in the world market. However, because they have mastered certain products, companies can control prices and supply, thus consolidating the monopoly.

d. direct