The widespread popularity of sports and entertainment forces marketers in this industry to implement undifferentiated marketing

This statement is true.

Undifferentiated marketing focuses on an entire target market rather than a segment of it. It is a product, brand or service that targets everyone ( as opposite to differentiated marketing that creates different offers for different target markets ). This strategy employs a single marketing mix : one product, one price, one placement, one promotion, in order to reach the maximum number of consumers in that target market.

This marketing strategy is based on the belief that many consumers in the overall market have similar needs for the product.

In sports in entertainment forces, people tend to have similar tastes/preferences as, for example, most people like the newest version of a phone. Thus, one commercial campaign for a specific type of a phone is usually enough. Sports clothes and equipment are in most parts similar and can be marketed undifferentiated, so are sports events.

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the committees of correspondence were the american colonies’ means for maintaining communication lines in the years before the revolutionary war. in 1764, boston formed the earliest committee of correspondence to encourage opposition to britain’s stiffening of customs enforcement and prohibition of american paper money. the following year, new york formed a similar committee to keep the other colonies notified of its actions in resisting the stamp act. in 1773, the virginia house of burgesses proposed that each colonial legislature appoint a committee for intercolonial correspondence. the exchanges that followed built solidarity during the turbulent times and bring about the formation of the first continental congress in 1774.