Strategic healthcare marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering in selected markets.

The aim of strategic healthcare marketing is to satisfy customer needs by profitable relationships. This relationship is perceived through creating, communicating and delivering customer value in selected markets thus helping them to solve a problem, offering a solution, giving results, and making them happy.

Moreover, treating customer as an assets requires different management strategies for customer value is the worth of the entire stream of purchases that a customer would make over a lifetime of patronage.