In 3-5 sentences explain how media messages influence the decisions you will make about alcohol use.

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Whether an adolescent's peers drink alcohol also influences his or her likelihood of drinking alcohol. Another influence on adolescent drinking is the media: movies and television that depict alcohol use, music that includes lyrics about alcohol use, and advertisements for different brands of alcohol and social media can combine traditional media exposure to alcohol-related content with peer interactivity (e.g., peer endorsement of specific behaviors), resulting in a potentially even more powerful influence on drinking behavior.