You just saw a video ad that shows a man talking about the diet pill he uses. he doesn't appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. what technique has the advertising company used to persuade you to use the diet pill?

bandwagon
plain folks
scientific evidence
glittering generalities

Which of the following statements describes the lysogenic cycle of lambda (λ) phage? a) after infection, the viral genes immediately turn the host cell into a lambda-producing factory, and the host cell then lyses.b) most of the prophage genes are activated by the product of a particular prophage gene.c) the phage genome replicates along with the host genome.d) the phage dna is copied and exits the cell as a phage.