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Health, 25.11.2020 06:00 jabriskie5668

Which option identifies why the product in the following scenario is likely to fail? Lisa is the director of marketing at an international food company and is preparing to launch a new product line to compete with many
others in the same market. It usually takes eight months to bring a product to market, but her boss has asked her to do it in four.
ANSWER A There is oversaturation in the sales channel

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