Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health message using the fear appeal.

A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action. Examples could be the tobacco commercials, and how they try and convince us the views not to smoke.