Recall the factors when purchasing a health product or service. Rank the factors from most important (in your opinion) to least Important. You can add to the ranking any other factor that you consider when purchasing a product.

Brand Name

The brand name is huge – and we’re not just talking about brand equity. The way the brand name sounds and the images it evokes both impact the purchase decision. That’s why coming up with good company names is such a crucial task when launching a brand or product.

Using the mop example, would you be more likely to purchase a mop sold by the brand name Pure and Clean Solutions or Products Ltd. The first evokes strong imagery, while the latter is boring and non-descriptive – most would choose the first.

Product Placement

In physical retail environments, product placement is hugely important. You’re obviously going to see much better results if your product is on an end cap in a highly trafficked area of the store versus tucked away on the bottom shelf in a back corner. This has nothing to do with the product itself, but is totally related to location.

For ecommerce businesses, product placement looks a little different. If you’re selling on Amazon.com, then placement is all about getting your product listing on the first page or in the side bar. You’re much likelier to earn sales in these positions than if you’re hidden on the fifth or sixth page.

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