Idana is a researcher interested in the impact of advertisements on the brain. idana is broadly interested in

   Psychology

Explanation:

Psychology broadly includes the scientific study of the mind and human behavior and contains many sub-specialties which include: clinical human development, social behavior, and the human cognitive process. Psychologists examine a range of behaviors and processes inclusive of emotion motivation, personality, cognition and perception.

One subset of human behavior which has interesting and implications for a wide range of issues is advertising and the way they affect the human mind. This focuses on humankind’s consumer behavior, which is how we buy, purchase and utilize goods and services. It is mostly applicable for companies attempting to sell products to large consumer markets; what and why we buy can influence several areas of our lives- consumer research encompasses communication, personality or social ranking, and decision-making, physical and mental health along with advertising.

Companies typically alter their message to fit ever-changing public desire; they are utilized in market research psychological studies and specific focus groups to target consumers and understand:

For example, unnecessary purchases (new shoes, extra makeup etc.) are thought to be driven by a desire to cement social status or to alleviate negative emotion like boredom anger and sadness.

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