In the passage, "Endymion Spring" why does the author most likely give inanimate objects human qualities?

the answer is d my man/woman the first passage is real the second is a setting.

dioneo just might be like one of your friends. he is a good looking guy that can say whatever he want and get away with it. he's brings life because he can sing and play the lute. he is also dangerous because he can convince you to do anything for him because his wit is so sharp, you can not resist. dioneo is determined to take the next logical step and initiate a small campaign for freedom of speech. he does this by begging to be released from telling stories that conform to the daily theme. then, during his own time, he chooses a themes that are scandalous and he gets the response he expects.

it probably should so i can spam dank memes

i don't understand : /