Design your own multimedia advertisement or advertisements as well as an implementation plan for an ad campaign. How will your ad or ads reach consumers?
What is the bigger picture - the campaign - that they are a part of?
Your assignment, when completed, should include an actual multimedia
advertisement (or detailed instructions for the advertisement), as well as a clearly
written and detailed implementation plan of at least one page.
Remember, if an advertisement appears in multimedia form, it should incorporate
two or more forms of media. Remember, too, that you can use the power of the
visual when creating your implementation plan. Are there graphs or graphics that will
help you present your ideas in a persuasive way?
As you develop your implementation plan, imagine you are going to present your
campaign ideas to the company whose product you want to advertise. How would
you make sure everyone understood your plan? What materials might you use to
help explain your plan to a group of people?
Bonus idea: Consider how you might use video or audio, if available, to record your
implementation plan.