Why do you think companies put money into market research when it is so expensive?

Market research is absolutely essential for companies of all sizes, from beginners to wealthy. It provides real data, which can be used to help strengthen and improve various parts of the company. Investing in it, can also prevent them wasting money or something that the target market doesn’t want or need. Most research can be divided into three different categories, exploratory, descriptive and causal. Each serves a different end purpose and can only be used in certain ways.