An advertisement for peanut butter pictures a happy mom and child using the product. It says, "Moms who love their children, buy [name of product]” In this ad, which rhetorical appeal is used? A. Ethos
B. Emos
C. Logos
D. Pathos

The rhetorical appeal used in the advertisement is ethos.

Ethos simply means appealing to the credibility of the person involved. It focuses attention in the trustworthiness of the speaker. In this advertisement, the trust is on the mother.

Logos is when the reasoning of the audience is appealed to. Pathos is when the emotion of the audience is appealed to.

In this advertisement, it should be noted that neither pathos nor logos was used but rather it was an appeal to the credibility of the mother that was utilized.

You can read more on ethos:

it's like watching a fable, it's not really about the animals but rather it has a meaning that is understood by us and that is implicit, not explicitly said. implicit ideas are common and are used in almost all works of art, from writing to painting to sculpting.

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