Writing Workshop: Visual Media Analysis Read the following excerpt from a media response essay. The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults. In this excerpt, the writer is providing a thesis that reflects topic and viewpoint. ending the essay with a strong conclusion. analyzing the advertising methods of the ad. giving an explanation of the target audience.