What the correct answer

1. The appeal used here is ethos.

2. MAC uses this appeal in order to show the credibility of the MAC product.

3. MAC creates this appeal by using the actor, Justin Long, a young guy to represent a cool and youthful MAC and comedian John Hodgman to show a PC.

4. It helps the company achieve its purpose by using the credibility of the product to persuade the target audience to purchase Mac instead of upgrading to Vista. The company's intention is to let the audience know that Mac is simpler, more powerful, and a lot more fun- revealing the credibility of MAC through use of celebrities.

Explanation:

Ethos is a rhetorical device which refers to the persuasive technique that shows credibility. When used in advertisement, the technique is to make the audience know the credibility of the product advertised. The aim of ethos is to convince the audience that the product/advertiser is reliable and ethical. So, in ethos, a public figure is used in advert in other to endorse the product.

This is what happened in the above advert Mac when actor Justin Long is used to represent Mac.

in this passage from chapter 6 of "animal farm", by george orwell, what the author is ridiculing in this passage is the frivolity of some rules.

clover, the mare, believes she remembers that the fourth commandment forbade sleeping in beds because it was something that humans did. snowball, napoleon, and the pigs are brain-workers who look after the welfare of the farm. they are the obvious leaders because they are smart, and so they are entitled to eat the best food and sleep in beds. it is squealer, who says these lines making the difference between sleeping with sheets, what humans do, and sleeping in beds, what pigs do. the unwillingness to question authority makes the oppressed to obey without thinking.

idk but it looks like a week ago you posted this i hope you passed : )