Getting a new business off the ground can be a challenge, but a teenager in regional South Australia is managing to not only run his own clothing label, but complete high school at the same time. Last year at the age of 16 and while studying Year 11 at Renmark High School, Nathan Woodrow started his own clothing label, Ryde Clothing.
His target market was teenagers and young adults wanting to grab life with a passion.
Using the motto “stay stoked” (defined by Urban Dictionary as a state of limitless enthusiasm), Nathan drew his clothing designs around skating, surfing and riding.
These were his passions until he a knee injury sidelined him from sport and he ventured into the world of business to fill the void.
“I wanted something to motivate me throughout the year so I started Ryde Clothing,” Nathan said.
“I'm really interested in riding my motorbikes, mountain bikes and I do a lot of skating too [as well as] wake boarding, wake skating, that sort of stuff.
–“Teen Entrepreneur Rides Wave of Business Success with Own Clothing Label,”
Catherine Heuzenroeder

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