Study the transcript of this radio advertisement and then answer the questions below.
mom: (loud, stern voice, calling upstairs) shannon, get down here right now!
shannon: what is it, mom?
mom: i hear you’re planning on sneaking out tonight to go to the midnight madness sale at lakeview mall. is that true?
shannon (sweet, friendly voice): definitely, mom!
mom: what on earth do you mean, “definitely, mom”?
shannon: well, everybody’s going!
mom: oh, is that right? and if everybody jumped into a lake….
shannon: but mom, it’s the biggest event of the year! up to 70 percent off department store prices on
all of my favorite designer brands!
mom: i’m sorry, what was that?
shannon: up to 70 percent off, mom! not to mention free giveaways for the first 100 shoppers! all starting at midnight.
mom: shannon, i’m very disappointed in you.
shannon: but mom!
mom: did it ever occur to you that i might want to join you? i may be your mother, but i still want to look great—especially at a fraction of the cost!
shannon: i’m sorry, mom.
mom (whispers): that’s okay; we’ll sneak out tonight. just don’t tell your sister.
announcer: the secret is out! so sneak away on july 7th for midnight madness at lakeview mall in riverside. look great. pay less.
1. what product or service is being advertised?
2. what advertising techniques are being used?
3. who appears to be the target audience of this advertisement?
4. what is being promised in the ad?
5. what does the ad want listeners to believe and feel?

1. "The secret is out! So sneak away on July 7th for Midnight Madness at Lakeview Mall in Riverside..." The mall is being advertised, this is because they aren't advertising the clothing but the place where the sale is at. Advertising the mall and it's sales attract people to the service.

2. "Up to 70 percent off department store prices on all of my favorite designer brands! Up to 70 percent off, mom! Not to mention free giveaways for the first 100 shoppers! All starting at midnight. By reading these two lines it is clear of the advertising technique. The advertising technique being used is Promotions, or sales. This is known because in the dialogue above, they state that there is a sale at that specific mall.

3. "Well, everybody’s going!" The target audience is clear, as stated in the dialogue above, "everyone". The use of stating who it's intended for gives an even larger advertisement since they aren't reaching out specifically for a certain crowd of people, but for everyone.

4. "Up to 70 percent off department store prices on all of my favorite designer brands! Up to 70 percent off, mom! Not to mention free giveaways for the first 100 shoppers!..."What is being promised in the ad is that the mall will have up to 70% off department store prices, and free giveaways for the first 100 shoppers there at the mall.

5. The ad wants listeners to believe and feel that the mall there has great deals. And in one of the lines it states that " But mom, it’s the biggest event of the year!..." This hints to that it is a yearly sale thus leaving people to believe they always have good deals and sales.

that they just take and use up resources all the time

explanation :

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