What does it mean when an author uses an appeal to character?
he uses stories about people in order to prove his point.
he attacks the character of his opponents.
he asks the audience about their morals and values.
he uses examples that make himself believeable.

In the real world, feldman learned to settle for less than 95 percent. he came to consider a company “honest” if its payment rate was above 90 percent. he considered a rate between 80 and 90 percent “annoying but tolerable.” if a company habitually paid below 80 percent, feldman might post a hectoring note, like this one: the cost of bagels has gone up dramatically since the beginning of the year. unfortunately, the number of bagels that disappear without being paid for has also gone up. don’t let that continue. i don’t imagine that you would teach your children to cheat, so why do it yourselves? the excerpt serves as which type of support for the authors’ argument? a claim an example a conclusion a counterclaim