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What is another word for opinion in a persuasive argument

Match each feature of an investment with the correct investment. maturity date limited partner closing price flipping the amount a stock ended at for the day arrowright investing in a business without running it arrowright fixing up a property to sell it for a profit arrowright the date the bond expires and the principal is due arrowright

Why did the author of "how to jump-start a car battery" choose to use this image?