Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service? Please include a direct quote, using proper parenthetical citation, from the article to support your inference.

From the article, it is seen that advertising can influence the price of commodities negatively or positively. Negatively, critics believe that "consumers must pay for the cost of advertising in the form of higher prices for goods" ("Advertising," 2012). Opponents of this believe hold that the 'massive audience captured through advertising can bring down the price of goods' ("Advertising," 2012).

Explanation:

In-text citation of quotes and the paraphrase of important points found in encyclopedias without an author, require stating the title of the article, encasing it in quotes and a bracket as well as inputting the year when the article was written.

In the case of the text above that is an Encyclopedia Britannica article without an author, the title of the article was first stated and then this was followed by the year it was published. The same rule was followed for the paraphrase of important points.

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