100 POINTS! How can schools use social media to boost school spirit?

I just need the reasoning, it's for an essay, but I've already completed my evidence and stuff

Social media is the newer, faster way to get and deliver news, so school suspends the school’s no-cellphone policy during class.

With more than a billion people worldwide using Fa.cebook to share news and information, social media sites are anything but a trend, thousands of students, teachers, parents and alumni are part of the effort.

because everyone is on it so if they approve and incorporate it in the curriculum then students will be more likely to participate in class

Explanation:

you need to include the text. we have no idea what you are referring to