2. What are some hurdles Nike may face as it expands its B2C business? Consider this question both internally, with new skills Nike needs to amass, and externally, with challenges it may face from its B2B channel partners.

this is more of an opinionated response

explanation:

answer it yourself

i don't see any questions on your profile, currently, but i'd be happy to try and with any problems that you have, so long as i understand the problem myself.

being untruthful

eating too much

overstaying one's welcom

this is that correct answer.

i don't care about the hunger games ripred wins (look up gregor the overlander)