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the personification of the word prudence d) it effectively enhances the logos and ethos of the argument.

logos means appeal to the logic or reasoning of the people.

ethos means appeal to the credibility of the argument, that it is worth listening to and acting upon.

in "letter from a birmingham jail," king argues that there are four basic steps in any nonviolent campaign: "[c]ollection of the facts to determine whether injustices exist; negotiation; self purification; and direct action." finally, direct action is taken and acts such as boycotts and sit-ins are staged.

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