The thing that drives a speakers choice when composing rhetoric is

His / Her purpose is the correct answer.

Hope this helped :)

for this, you need to remember something significant in your own life, for example, if you were bullied when you were younger, you can mention your memories on this and touch on how such treatment can harm other kids your age either physically or mentally. (racism, car crashes, a parent in the hospital are all very good subjects, think hard on it! )

hope i ! : )