In this excerpt from a video transcript, which two parts demonstrate the use of emotional appeal as a persuasive technique? NARRATOR:
As Arctic ice continues to melt, it will cause ripple effects across the planet. When the polar regions warm, even just a degree, It disturbs
atmospheric and oceanic patterns.
The patterns of the jet stream will be affected, which may lead to more extreme summer and winter weather events in Europe, Asia, and North
America. Not only will our weather change, but sea level will rise too.
Sea ice melt itself does not cause sea levels to rise because the ice is already in the water. But the melting of ice on a land surface, like
Greenland, does because new water is flowing into the ocean. In addition, as ocean water warms, it expands, which also raises sea level.
Warmer air temperatures will accelerate the melting of Greenland's ice sheet, which contains enough ice to raise global sea levels by more than
20 feet.
Sea Ice creates a unique ecosystem that supports millions of plants and animals, from krill and ice algae to cod and walruses. Both the topside
and underside of the ice provides places for the animals to hunt, hide, rest, mate, and give birth.
Without sea ice, arctic plants and animals must either adapt or migrate. If they can't, they will go extinct.
If that isn't enough, people who live in coastal communities within the Arctic Circle are also battling erosion along their coastlines.
Sea ice serves as a buffer against wave action. Without it, the wind blows across a larger region of open water, resulting in stronger winds and
bigger waves that erode the shoreline.
These communities must relocate inland or their homes and land could be washed out to sea.
For ice in the Arctic, it's a race against time. If humans do not change what we are doing to the global climate, the ice will continue to disappear
and life as we know it will be altered.
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workshop on enhancing communication around influenza vaccination (weeciv)

centers for disease control and prevention, atlanta, usa,

11-13 june 2013

context

investment in early intervention health care is a proven strategy to decrease high costs burdening the public and government sectors. by strengthening preparedness capacity and supporting low-cost preventative services, mortality rates and the health of populations can be significantly improved. over the past 6 years, considerable investments have been made to establish and expand influenza vaccine manufacturing capacity in developing countries. these investments have improved preparedness for seasonal and pandemic influenza, and have indirectly improved health systems, surveillance, detection, and response activities by leveraging additional support and building capacity within these countries and regions. to fully maximize investments and to ensure sustainability of influenza vaccine manufacturing in developing countries, there is a need to increase national and regional uptake of vaccination.

the percentage of who member states incorporating seasonal influenza vaccination into national immunization programs remains low with significant regional variations. high vaccine and service costs, competing health priorities, difficulties in measuring vaccine efficacy and cost–effectiveness, and adverse public opinion regarding vaccination all influence the policy decisions affecting national immunization programs.

effectively communicating the benefit of influenza vaccination is an essential component to increase the vaccine uptake and inclusion into national influenza immunization programmes. firstly, these benefits need to be understood by the key players that promote vaccination at national level (health promotion departments and healthcare workers). health care workers are increasingly important in influencing vaccination choices, and new appro