Determine if the benefits of market segmentation outweigh the limitations. Assignment Guidelines:
Review rubric for the assignment.

You are going to research different sectors of the hospitality industry – quick-serve restaurants and budget hotels. Determine pros and cons of market segmentation for both the restaurants and budget hotels. Pretend like you are advising an organization in both of these sectors and write a persuasive essay for both the hotel and the restaurant.

Submission Requirements:
You're going to turn in four items: a pro and con list for the restaurant, the pro and con list of the hotel, the persuasive essay for the restaurant, and the persuasive essay for the hotel. Just because you recommend market segmentation for one does not mean you have to recommend it for both.

Your essays should both be five paragraphs and include an introduction paragraph and a conclusion paragraph. The middle paragraphs should give information and make your argument.

Read the excerpt below from "letter from birmingham jail" and then answer the question below: "my citing the creation of tension as part of the work of the nonviolent resister may sound rather shocking. but i must confess that i am not afraid of the word "tension." i have earnestly opposed violent tension, but there is a type of constructive, nonviolent tension which is necessary for growth. just as socrates felt that it was necessary to create a tension in the mind so that individuals could rise from the bondage of myths and half truths to the unfettered realm of creative analysis and objective appraisal, so must we see the need for nonviolent gadflies to create the kind of tension in society that will men rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood." how does king's repetition of the term "tension" impact the meaning of the text? dr. king says that he is afraid of the word tension and he doesn't think it is necessary. dr. king repeats the word tension to explain how he sees the word as a negative force that discourages change. dr. king repeats the word tension unintentionally, and it doesn't impact the meaning of the text. dr. king repeats the word tension to support how he views the word tension as positive and growth-producing.

Read the passage from animal farm. "that was part of the arrangement! " cried squealer. "jones's shot only grazed him. i could show you this in his own writing, if you were able to read it. the plot was for snowball, at the critical moment, to give the signal for flight and leave the field to the enemy. and he very nearly succeeded—i will even say, comrades, he would have succeeded if it had not been for our heroic leader, comrade napoleon. do you not remember how, just at the moment when jones and his men had got inside the yard, snowball suddenly turned and fled, and many animals followed him? and do you not remember, too, that it was just at that moment, when panic was spreading and all seemed lost, that comrade napoleon sprang forward with a cry of 'death to humanity! ' and sank his teeth in jones's leg? surely you remember that, comrades? " exclaimed squealer, frisking from side to side. now when squealer described the scene so graphically, it seemed to the animals that they did remember it. at any rate, they remembered that at the critical moment of the battle snowball had turned to flee. but boxer was still a little uneasy. how does the characterization of squealer support the author’s purpose? squealer's dramatic accusations draw parallels between him and stalin’s propagandists. squealer's uncertainty shows that he is not a reliable ally of napoleon and is ineffective with messaging. squealer's ability to get the animals to listen to him shows that any animal can rise to be a leader in time. squealer's humble interactions with the animals reflect the importance of equality and cooperation.

Using the sample letter that james tully wrote to tina davies, compose a résumé and then write a cover letter for a job—real or imaginary—that you would like to have. remember to state a few significant facts about yourself and