What do business writers appeal to when using the rhetoric ethos?

In the section the deciding pitch what is the narrators point of view on how th pitcher feels about the upcoming event

Which lines in this excerpt from act b of shakespeare macbeth tell the audience that macbeth realizes his mistake and regrets his ambition

Read this passage from the online article “top 10 reasons why everyone is doing yoga” by kathryn livingston. what type of propaganda is the author using? why are so many people doing yoga these days? there must be more to it than endorphins; there has to be a deeper reason why 20 million plus americans have fallen in love with this venerable practice. here is my top ten list – and if you’re a yogi, i’m sure you can think of more.