What is the author’s purpose For writing the tipping point

answer:

Gladwell's main purpose for writing this novel is to inform the general public about memetics and its related concepts through relatable anecdotes and pop cultural references in order to further illustrate this complex theory to an average reader.

Explanation: I thing what is the answer

the purpose of the heading in the passage is to identify who is telling the story.

this excerpt is part of the book sugar changed the world (2010) written by marc aronson and marina budhos. as the book has been written by two people, the heading "marc" indicates that this specific excerpt is being narrated by aronson. in the fragment, marc describes his grandfather's story after hearing it from his cousin. however, there are other excerpts where budhos is the one that tells the story of her family.

aronson and budhos, who are husband and wife in real life, decided to write sugar changed the world when they found out how sugar, which had an important role in slavery and economy, changed their ancestors' lives.

when alex falls for the charming new boy at school, cole -- a handsome, funny, sports star who adores her - she can't believe she's finally found her soul who truly loves and understands her.  

at first, alex is blissfully happy. sure, cole seems a little jealous of her relationship with her close friend zack, but what guy would want his girlfriend spending all her time with another boy? as the months pass, though, alex can no longer ignore cole's small put-downs, pinches, or increasingly violent threats.  

as alex struggles to come to terms with the sweet boyfriend she fell in love with and the boyfriend whose "love" she no longer recognizes, she is forced to choose -- between her "true love" and herself.

explanation: