What does the design of this add tell the reader about the persona of the company

A design of an ad tells a reader about the company. How the company logo is, what the company goal is, and what the company does.

each poet admires poetry

they each admire poetry because they could just use an expression or verbally just say you but they both write in in poetry which shows they know how to write in poetry.

impartial means: treating all rivals or disputants equally; fair and just.

i would say that impartial is agreeing with something, because impartial means to treat your rivals, arguments, and reasoning equally and fair. so if you rival says something, agreeing on it means you did the impartial.