Describe the ways reading and publishing are represented in "it's a Great Time to be in publishing"

The ways reading and publishing are represented in a way that publishers must be aware of the amount of content that can be found online.

Explanation:

That is why filtering the content is important so that you could read it. By creating filtering services that allow consumers to choose their content based on interests, publishing could be much better and with better quality.  

the answer is both an appeal to ethos and logos (if that's what your question options were)