13. A cosmetics company hires a celebrity to endorse a particular brand of mascara in a
commercial. Which type of rhetoric is the company using to appeal to consumers?
A. Ad speak
B. Ethos
C. Logos
D. Pathos

B. Ethos

Explanation:  Ethos is the mode of persuasion that uses the character or appeal of the speaker to persuade an audience.  Pathos uses emotion.  Logos uses logic or reasoning.   Ad speak is using a specific language to describe something.

yes yes it does !

- "the basic difference between keywords and subjects is that subjects (or "subject headings") have been predetermined, while keywords have not. a keyword is an easy place to start because you can use any word that seems to fit your search; this is called "natural language" searching."