You and a colleague at Paramount ad agency prepared these two charts. The information presents feedback from your nationwide campaign promoting a company and their toddler-friendly computer. Which is the MOST ACCURATE summary of the two charts?

A)

Consumers most value a high quality product and they view your client's company as ethical.

B)

Consumers are most interested in the positive impact and reach, and less concerned with the hits.

Eliminate

C)

Consumers most value ethical leaders and they seek a company with vision, especially for high quality products.

D)

Consumers responded most strongly to messages that evoke innovative solutions, and far reaching, high quality products.