Alead that gives the main information in about 35 words is called what?
a. a narrative lead
b. a summary lead
c. a staccato lead
d. a contrast lead

1.b 2.d 3.c 4.b 5.a 6.c 7.a 8.c 9.b 10.c

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Explanation:

Narrative leads are the openings of stories, the "hooks" that capture readers and keep them turning the pages. There is no set formula for creating a lead, since narratives span the spectrum of human existence.

A summary lead concisely tells the reader the main idea of the story or conveys its news value. Most journalists and editors believe that the lead should come in the first sentence or first few sentences of a hard news article. Reporters use the term “burying the lead” or “delayed lead” to describe one placed later in an article.

Staccato lead. The staccato lead makes the most of short, pointed little facts spiking the first paragraph, to attract attention. But unless you get right to the point, it will irritate editors. So use this one sparingly (in fact, use all delayed leads sparingly -- but especially this one)... it attracts attention but it can be annoying.

A contrast lead is used at the beginning of that news story which has two contrasting ideas within it.

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