Imagine that you are a copywriter who has been assigned the account for a particular product (your choice). develop three possible headlines for an advertisement for this product. incorporate as many as possible of the criteria for effective headlines discussed by the authors.

one of the central themes of edward abbey's work has been his staunch opposition to the glen canyon dam on the colorado river that created lake powell, destroying stunning scenery and wildlife habitat, endangering many rare species of fish and animals, and also irreparably destroying many important archaeological sites which provided information about the early inhabitants of the united states.