Persuasion appeals to
emotions and ethics
logic and reason
interests and opinions
facts and evidence

emotions and ethics

Explanation:

persuasion is about trying to sway someone towards a certain opinion or belief, the best way to do that, is with emotions and ethics. you could use b,c, and d as well, but the most valuable option is a

your answer is b. "with strong wording encouraging readers to take action."

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