In about five to six sentences, describe how an author can use ethos to persuade their reader.

1.) The main thing a speaker needs to do is convince the audience that they know what they’re talking about. After all, how are you going to sell someone a product you know nothing about? This includes knowing both sides of an argument and presenting each of them accurately. This helps assure the audience that you’ve at least done your research on the subject.

2.) Also, in order to use this strategy effectively, it’s important for a speaker to understand the audience to which they’ll be speaking. By having this background knowledge the speaker can research their subject matter, and then tailor their message in a way that resonates with that specific audience.

3.) In addition, citing credible sources is also a must. For example, if you were trying to persuade your audience to use a certain pharmaceutical product, and you yourself were not a doctor or pharmacist, you might reference or quote known physicians. An audience can forgive the fact that you’re not a certified expert on the subject that you’re presenting, but they may not forgive you for not making an effort to provide an expert’s opinion.

Explanation:

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explanation: skate fast eat as$

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)