Text 1: with the of his mother, robin arnold, and a tight-knit group of family friends, the lakeland 12-year-old launched his website jaylenschallenge. org. . from there his campaign against bullying has flourished. text 2: jaylen stands out because he has refused to let the bullies beat him down. and he’s trying to make sure no one else gets beaten down, either. three years ago, he launched an anti-bullying campaign called jaylen’s challenge. its slogan: "bullying no way! ” text 1 shares more information than text 2 about the goal of jaylen’s campaign. who started jaylen’s campaign. the name of jaylen’s campaign. why jaylen started the campaign.