In analyzing the figurative and connotative languages which ways do you decide they are alike?

Figurative language uses figures of speech to provide more complex and intensified meaning to the subjects it describes. Connotative language uses cultural or emotional references that are shared and understood by a group of people sharing the same cultural markers in order describe the subject of such language and associate a positive or negative perception of it.

They are similar in that they both avoid using direct explicit, literal language to describe the subjects they are referring to and prefer to use oblique references to it.

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to whom may it may concern;

i have recently ordered a product from your online shop. the shipping details read that my order would be delivered by the 8th of december, whereas it was delivered the 13th. i needed the package for a christmas exchange. 

since i paid for overnight shipping, but did not receive the package in the time allotted, i am kindly asking for a refund. the product was just perfect, but i do not believe i should have to pay for a quick shipping if it came late.

you for your time, i hope to hear from you soon.

sincerely,

john smith