"new mexico tourism campaign featuring ugly aliens draws critics" what audience do the ad`s critics want to appeal to and why?

Critics say the less-than-cuddly, reptilian spacemen may be more apt to baffle or frighten away a tourist than reel one in.

"New Mexico has a lot to offer — we don't need to bring our standards down," said Ken Mompellier, head of the convention and visitors bureau in Las Cruces, the state's fast-growing second-largest city, which has refused to use the alien ads to bolster local tourism pitches, as it normally would.

the writer needs to avoid using abbreviations and check spelling before sharing.