Which of the following statements best describes the relationship between availability of new green building products and customer demand for green building?
O
Customers only demand new green building products if, in addition to their environmental benefit, these products also lower costs and
construction times.
O New green building products can create new customer demand, which in turn can drive the development of more new products.
The availability of new green building products needs to be accompanied by extensive marketing campaigns to make customers aware
and drive demand
As more and more new green building products become available, customers will be more and more confused by the array of new
choices