Diversification to find new areas to compete: apple after rollercoaster years of success and decline, apple has found itself once again on top of its game. however, rivals like microsoft and google are pushing competitiveness. in fact, many of apple’s rivals have the same or similar product offerings. apple has hired you as a futurist. the company continue to diversify its products and maintain strategic competitiveness through new innovations and improved technologies. through which strategy should apple pursue its next big hit?