Using your terminology, in a short paragraph, answer “Why have E. A. Sports discontinued creating the NCAA Football franchise due to Ed O’Bannon and Sam Keller using their licenses? ”Please provide references and correct citations. In 2009, former collegiate athletes Ed O’Bannon and Sam Keller filed a lawsuit against video game juggernaut Electronic Arts and the Collegiate Licensing Company, claiming they were not paid royalties when their likenesses were used in NCAA Basketball and NCAA Football video games produced by EA Sports. This lawsuit caused a lot of consternation both at EA and within the NCAA, as both organizations feared a rash of future legal actions from college athletes who were featured in sports video games. The case never made it to trial, however. O’Bannon and Keller settled out of court with EA for an undisclosed sum of money in 2013, while the company announced that they would no longer sell NCAA Football 2014, putting the franchise’s future on ice in the process.